The Italian Viagra commercial’s target audience is primarily men aged 40-65, experiencing age-related erectile dysfunction. This demographic is financially secure enough to afford the medication and likely possesses a higher level of health consciousness.
Demographic Factors
- Age: 40-65 years old. This range reflects the typical onset of erectile dysfunction. Gender: Male. Obviously. Income: Above average. Viagra is a relatively expensive medication. Marital Status: Likely married or in a long-term relationship, suggesting a desire for sexual intimacy.
Psychographic Factors
Beyond demographics, the ad likely targets men who:
- Value their sexual health and performance: The ad appeals to their self-esteem and confidence in the bedroom. Seek solutions for intimate relationship challenges: The commercial positions Viagra as a means to improve intimacy and connection. Are receptive to direct advertising: The campaign’s approach suggests a comfort level with explicit messaging regarding sexual health. Are proactive in managing their health: They actively seek solutions for health concerns.
Marketing Implications
Understanding this target audience is critical for effective marketing. The commercial’s tone, imagery, and messaging should directly address the concerns and aspirations of these men. For example, focusing on regaining confidence and improving relationships, rather than solely emphasizing the physical aspect of the drug’s effects, will resonate more effectively.
Refining the Target Audience
Further segmentation: Consider sub-segments within the 40-65 age range, such as those newly experiencing ED versus those who have dealt with it for a longer period. Lifestyle considerations: Analyze lifestyle preferences (active, sedentary, etc.) to tailor messaging to specific needs. Cultural nuances: Italian cultural attitudes towards aging and sexuality should inform the advertising’s overall tone and approach.
