Viagra’s marketing primarily targets men aged 40-70, experiencing erectile dysfunction (ED). This demographic typically falls into higher income brackets, suggesting a focus on individuals with the financial means to afford the medication.
Beyond the Demographics: Lifestyle and Messaging
Marketing campaigns subtly showcase men leading active, fulfilling lives – enjoying hobbies, spending time with loved ones. This messaging connects Viagra to improved quality of life, not just sexual performance. Advertisements often portray men feeling confident and empowered, associating Viagra with regaining control and self-assurance. This strategy subtly targets men concerned about aging and maintaining intimacy within relationships.
Refining the Target: Specific Needs and Concerns
Specific concerns such as maintaining intimacy in long-term relationships and anxieties surrounding sexual performance are addressed. Viagra marketing often implies a solution for a common, yet sensitive, issue. Subtlety is key. Marketing emphasizes regaining confidence and improving overall well-being, rather than solely focusing on a purely sexual function.
A Multifaceted Approach
The marketing extends beyond television commercials. Online resources offer detailed information, answering questions and addressing potential concerns. This strategy builds trust and credibility, further solidifying the brand’s association with reliable solutions for ED. This comprehensive approach helps attract a broader section of the target audience by offering multiple access points.
